Getting TA members to appear in the PV is just good ol' PR.
Anyway, wow. I like this video, not love though. It's very fun and light... it fits summer well. The atmosphere was really like 'GENKI!!!' and it made me smile too!
The best part was that Ayu looked really natural and happy... for once, oh thank God, she's not grinding her teeth or whatever!
And I feel the whitening... was increased when it was her close up. Maybe she had a zit that day or something? lol.
And well, I really love the effects. The lens glare... it makes it more real, like it was really an outdoor PV with the sun shining brightly and all.
The TA members themselves... I'm actually satisfied with what the video has shown them. They're having fun and screaming their heads off, that's cool enough!
But well, her outfit is bad. I agree with Aisha lol... why wear white when the PV is so white already? I would really prefer to wear something more summery, like yellow, orange, red or pink...
And about the soft intro (the first two lines)... I thought it was perfect lol... it's more like an ethereal intro to start the song, if it were sung in the same volume as the rest of the song, it wouldn't be very special. It's like she's whispering,
"Hey come a little closer, believe a little more..." or whatever the translation is.
Other tidbits and irritants:
Shu-ya looked
when he was singing at a later part
Subaru's hair omg I finally get to see its back
Maro looks delicious
Thank God the new dancers are on a different platform... I didn't really like them.
WTF @ Ayu's hair. Gotta go with Aisha - it looks like a dead plant lol and I hate how the wind like destroyed her hair or something. XD
The structure/stage/platform is just awesome... very grand!
EDIT:
I don't wanna sound biased but the only reason why Kazuyoshi's PVs appear to have more replay value is because he gets to shoot the grand PVs with interesting pots & songs. Mirrorcle World, GREEN & Sparkle are all dynamic songs, and the PVs themselves have cool plots... so it'd be natural to want to watch them again. Also an additional reason for me is to just LOL at Ayu's expressions~
Again, how much you can do with a summer happy PV? Barring fairyland, the rest of her happy summer PVs have been well... fun and fun. BLUE BIRD, Greatful days... I think they just send out the same message: Cherish your time and have fun in the summer!!!