^ Well, Ayu's was supposed to be a good tv tie in too, but in her case it doesn't really seem to be helping. I think the tv lives not helping much may just highlight that not a lot of new people are running out to buy her singles, but rather her same fans that usually buy her stuff. Or who know, maybe the tv lives ARE helping and the sales would actually have been lower without them.
I'll try to look into Hata Motohiro.