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Originally Posted by njanjayrp
Yeah it could always be worse without any TV promo - I guess we'll never know for sure. However looking back at the sales of Gackt's singles from Jesus onwards, he did appear on many Music and variety shows and the only single that has sold a lot was Journey through the Decade which was tied-in with Kamen Riders. So I am slowly starting to think that TV promo isn't really doing much for the sales if you're not really popular. I've noticed it's pretty much the same with BoA, Koda Kumi, Hitomi Shimatani, Ai Otsuka and many others too.
Also, not all the drama tie-ins are equivalently efficient, of course it depends on how much people like the song as well, but considering Sunrise is doing really well on Digital charts as many have pointed out (on both iTunes and Recochoku) I'd say the song isn't an issue here. So no, I wouldn't say we should expect the same from B'z and Ayu and their respective tie-ins. Hana Yori Dango, Otsuka, Hikki and arashi are a good example too. Still I think that the main reason for the low physical sales could be as some said the fact the fans didn't love the single that much, which isn't the first nor prolly the last time they don't.
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Well, it doesnt matter how much you promote a product if people don't like it, they won't buy it... Considering that's on Ayu's case it's music, promoting is important to make people know the song, but they will only buy it if they like it...
Pretty much like forgiveness... It was promoted to death but still is one of Ayu's major flops