Ayumi Hamasaki Sekai - View Single Post - You were... / BALLAD information thread [IV]
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Old 14th November 2009, 12:23 PM
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^Somehow yes it does. Think about why the fans bought so many copies in order to boost MW sales on weekends. They wanted ayu to maintain the no. 1 streak. If her streak was gone, do you think many hardcore fans in Japan would continue to purchase multiple copies? We can't say they're not hardcore anymore just because they purchase single copy instead of two or three. It's pretty understandable that once the streak is gone, they will lose the motivation to spend much money for the no. 1 sake.

If that's the case (and most likely it will be), avex will surely lose a lot of profit. We all know that ayu and other female artists' sales are not that good nowadays. Right now ayu's first week sales are about 70 - 100K, and we simply know that it doesn't translate into 70 - 100K people buying the single. Instead probly 30 - 40K hardcore fans buying multiple copies to give that sales figure. So... the streak actually has a bit of factor on her sales nowadays...
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