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^ Well basically every event is an invitation event. If they want you there, they will send the invite - doesn't mean that artist will actually accept though. For instance B'z and Mr. Children aren't going to be on FNS, but I'm sure they got invited. And then there are newer acts that I'm sure the record companies beg to have on the show, like Girl Next Door for example. (no offense meant against them) But obviously FNS isn't necessarily going to care whether they are there or not, but the record company for sure does for promotion.
It's most likely that Ayu declined her invitation because I'm not sure why they wouldn't want her there. I don't think she declined because its too early for promo though - as mentioned, she hasn't always performed her latest single at FNS anyways.
It's possible they just don't want her, but it would have to be for some behind the scenes reason we don't know about.
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