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In my opinion, at this point her career is on autopilot. Literally. Everything is laid out so she doesn't need to waste much time planning anything, she just needs to follow a predetermined pattern.
After working nonstop, every single day, for 10 years, it's not really that surprising but the fact things are so predictable now is really a proof, in my opinion, that quality has gone downhill.
Of course AVEX still maintain a certain level of quality and she still has high budget for her concerts, PVs, etc. But she doesn't surprise people anymore. Why would I go to her concerts if I know exactly how it'll be (and I mean it literally, EXACTLY)? Why would I buy her album if her music is not nearly as memorable as before and, besides, it's not like she's bringing something new to the table musically (all her albums have the power rock, the heartfelt ballads, the summer-y song and so on).
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