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5.) She is, in generally, very likable. I mean, it's hard to truly hate Hikki. >_> As a matter of fact, I've never, ever heard a single person say they hate her. Very amazing...
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Actually, it's rather easy to dislike Utada Hikaru... easier than you might think.
Your reasons don't really explain the unexplainable X-factor that she seems to have with the Japanese public. It's like... a lot of artists can go a few years without releasing anything in Japan, yeah. A lot of artists are likable, yeah. A lot of artists aren't shoved in your face, yeah. There are also other artists who compose their own music and people are able to relate to it well, yeah.
I guess I've just come to feel that Utada Hikaru's popularity was built upon some massive luck (debuting any later than she did... would she have done as well?) and some sort of infinite source of hype. She makes some good songs here and there, but ultimately, I think she's very overrated... perhaps even more so than Ayu. I feel this pretentious "holier than thou, forever until the end of time" air from her and her fans and it's very discomforting imo. You see it from her in interviews, and when Utada gets some achievement, you then see it from her fans. She makes some great music, but her personality/attitude towards her career grates on my nerves sometimes... I imagine that it's hard for most Utada fans to see it, but looking from the outside in, it's really obvious imo.