i agree that the background music sounds SOMEWHAT like "vogue" but altogether it sounds completely new and cool.
btw you can go directly to the 30s version of the CM with this link, instead of having to navigate and choose the video yourself.
http://ch.panasonic.co.jp/index.html?contents=02104
** EDIT: i think the song title nicely sums up ayu's entire life with just those 3 words. it's amazing and inspirational. ^^