Well if you are a fan of BoA's older stuff....the quality of IDENTITY is just a slap in the face. The whole album...minus 2-3 songs....is a complete bore...the tracks are generic and bland....and just look at the interludes. Tell me they spent countless hours toiling and plan over how to put together the album....how to make it cohesive...how to market it successfully....there's just no effort. Is it the WORST album of the year? Most likely not...but from where BoA stood before...it's a pretty embarrassing fall.
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