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IIRC, the last time she had makeup like this with heavy lipstick and stuff was around INSPIRE and MY STORY, and people felt the same way, haha. MY STORY's covers are somewhat notorious for making Ayu look older imo.
Something about the 2nd PV shoot reminds me of "old Hollywood glamour" which makes the makeup make sense... kind of. The really tightly styled hair and the makeup just gives off that glamorous feeling.
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