[Antonio Ruiz]

Originally Posted by *Petit*

Allthough there surely are more reasons than avex and ayu herself trying to make a cool image, seeing how many westerners that appeared in the PVs (compared to number of japanese) of both ayu and Namie in addition to the main purpose of avex when it started (popularizing western modern dance music) I think it's safe to assume that it is to a certain extent because they're going for an edgy/ modern / cool style that they're adding the latin caracters.

Thanks for pointing out the presence of so many westerners in her videos, I forgot to mention that.

Maybe it's because everything western is considered "cool" in Japan, although as a westerner myself I consider Japanese more appealing and also believe their language and characters are more beautiful, simply because of their complexity.

We do have words with more than 1 meaning in English too. The way I see it, with so many characters in Japanese, you can be more specific if you choose the right one.

To me, her music and videos would be even better if they were more "Japanese" but again this is under a non-Japanese perspective.