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^ More Promotion = More sales.
Look at Namie's PAST < FUTURE it was well marketed and promoted + the songs are good.
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I actually thought Past < Future would sell about a million, and... it didn't. She basically showed up on NO TV PROGRAMS AT ALL for P<F. There wasn't really that much promotion outside of the magazines / Vidal campaign, I think.
More promotion imo does not necessarily mean more sales for an act who has been huge in the past. But promotion does help those who are struggling. Is Ayu struggling? I don't think she ever has struggled in terms of sales, but there are those who seem to be stuck in 2000/2001 and feel like her sales are "bad" but considering the current state of the industry, her sales are spectacular imo.
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sorry, but i haven't seen decent promo since GUILTY,
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GUILTY? You mean A COMPLETE, right? Haha. But even then, that was just half a year before NEXT LEVEL. I think she was WAY too busy to do promo for NL anyway.