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Digital sales is a weird thing compared to normal physical sales.
A song with really high digital sales doesn't necessarily translate to the popular indicator for an artist. It general indicates how well that particular song is received by the general public. On the other hand, it does somehow estimate the popularity for artists with established fame. Whether the song is popular or not, there'll always be a portion of casual listeners who willing to pay for those artists to download the songs. Unlike unknown artists who may probly disappear once their one hit wonders are gone.
You know, if a bunch of people rush to download a popular artist's digital, at least it means he or she is still quite popular rite?
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