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All the positive opinions get rated highly and the negative opinions get buried. Its just unfortunately the majority opinion is negative right now.
Many of the reviews do actually seem to be from fans as they are quite in depth. Also many from people who are former fans as well. But like I said, very few hater comments are there like Hamasaki sucks!!!! or something.
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The disconnect between the amount of reviews / stars per review is rather telling though.
Before Sunrise/Sunset, Ayu's average was 4 - 4.5 stars with mostly 4 or 5 star reviews..
Ignore the first You were... one.
I checked someone's reviews and they rated Namie's P<F 2/5, Ayu's releases all 2/5, and BoA's releases all 5/5. Obviously, there's a group of antis going around. Ayu never even had 100+ reviews for singles up until Sunrise, so wtf? Why the sudden HUGE increase?
http://www.amazon.co.jp/gp/cdp/membe...stRecentReview
Holy jesus, this person is a Namie fan who rates everyone who isn't Namie a 1/5. Blah. Take that to a BBS, not Amazon! I don't understand why you would want to paint a picture of Ayu being universally disliked when that really isn't the case. That is what these antis want to do. FYI, this happens with ICONIQ and GND, I believe. (ICONIQ because she's Korean or something, and GND because people hate CHISA) It's weird that they all seem to organize on Amazon, but I don't think people in Japan are idiotic enough to be swayed by people who have an agenda on Amazon, haha.
My view on this is that most of the reviews of 2/5 and up are the legit ones, with many 1/5 ones being the "filler" ones. If you look at Ayu's past history with reviewers, the trend is normally that there are a lot of 5s and 4s with almost as many 1s as 5s. It's true that some of them are from disappointed fans, but this activity is way too suspicious in my opinion. The thing with Japanese antis is that they are a force to be reckoned with when they organize things like this. The reviews are in depth, but that is because they know how to disguise themselves as "fans". The first step to being an anti in Japan it seems is to constantly be following up on what the artist does even if you don't like them. They basically take anything that could be said negatively about a release and compile it all into one review.
Another reviewer who rated almost everything they reviewed 1/5:
http://www.amazon.co.jp/gp/cdp/membe...stRecentReview
A Seiko live DVD, three Ayu releases, and an Akina release got 1 star from this person, with the only thing they praise quite a bit being a Shibasaki Kou best.