i honestly do think JE is trying to push KAT-TUN into a more mainstream way. but i think they're having a hard time trying to transition them because they are popular with the image they have, you know, the anti-idol look of sorts. Arashi was never really that popular with their "harder" image, unlike KAT-TUN. A-RA-SHI was really their only hit...prior to HYD. Kitto Daijoubu was popular, but imo, it's not in line with their rap/rock/hip-hop roots.
but i think this single will be an indicator of what to do with KAT-TUN in the future. looking through their discography, you see their more pop-influenced singles (White Xmas/Yorokobi no Uta/ONE DROP) are the lowest selling ones. however, i think following the success of Love yourself, they are giving the...pop route a go again. but i think if Going! meets lukewarm sales, hopefully the next single will be more in line of the usual KAT-TUN lingo~ and JinJin will be back causing up a storm too.
i honestly want them to try electro/dance/urban if they're looking for a fresh sound. they already mastered the "rock" gig. i wish they went THE D-MOTION route, than the Love yourself one.
