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They don't have physical single releases in Korea (at least not often) and in Korea they follow the same model as the rest of the world. AKA, a single release, an album with a lead-in single and then some more singles. With that model, promotion won't really start until a little while before the album, and for some time after that.
As opposed to Japan, where they first release ALL of the singles and THEN the album.
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