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Originally Posted by rakeru
I feel like this commercial would be rather ineffective in the US... Why is it so popular in Japan? It doesn't exactly encourage me to buy (another) IPhone.
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Well, that was actually one of the more boring ones. Some are quite funny.
There's a whole series of them and the point is that the characters are familiar, everybody knows them. It's not as much that they directly push a product, but more that they simply use it or show it and everyone's like "OMGOTOUSANHASONEHOWCUUUUUUTEINEEDONETOO".