Quote:
Originally Posted by GRACE
PVs act as massive promo these days, it's different then in the past, but now they actually release music videos for sale, so it spurs people to buy the single more then they normally would want to.
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Yup. It's exactly why artists these days in Japan make PVs for album tracks not actually released as singles - to promote the album. That's a fairly new tactic. Ayu didn't use it prior to Rainbow ( I think).