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The people who translate stuff are surely very busy so they don't always have the chance to do that sort of stuff right away.
As for people making reference to recent tweets; they do that based on their own knowledge, and with the help of friends who speak Japanese. As Ayu tweets there are a lot of people online at that time, so people who don't know Japanese use something like google translate or similar and translate things themselves, if the translator doesn't produce a good enough translation they can sometimes ask a Japanese ayu fan that knows some English to tell them what happened.
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