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As I fan, I'm a little guilty to admit that the cover of the single/album is a factor that I consider when wanting to buy an album. And that's why I am a human. There would be no such thing as advertisers and people who went to college for 4 years to specialize in advertisement if it didn't matter to the public.
What stands out to me is creativeness. I don't want to buy a single with a one color back ground and Ayu making a cutsey pouty face with a t-shirt on. Unoriginal, non-creative, and boring.
Some examples of un-creativity. glitter/fated and Sunrise/Sunset covers. Obviously, background's fake and she's standing in a 2 foot tub (or whatever) of water. BALLAD/You were... she's laying on the floor. The I am... photo book wasn't too bad because of the different angles that were shown (this made it believable).
From my opinion, as a huge fan but also a buyer, I want to see something creative. The RAINBOW album as a whole was creative. The cover was nicely done, and the photo book was enjoyable to look through. MY STORY and Memorial address were brilliant. I adore each and every cover and photo in the photo booklets. Even little things such as in the UNITE! single cover, UNITE! is written in the sand and not computer generated.
In some way or another an album/single cover will influence buyers (not saying that there isn't any fans who could care less). The photos can not only be important to the fans, but the general public who might have never heard her work or seen Ayu before is also involved. Smart little tricks that could have attracted new fans were her topless cover in LOVEppears, the bird on her shoulder in I am..., her cat outfit in Duty, etc.
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