I'm not very fond of the majority of PVs that Ishii has made...
When it comes to Born to be..., I think the lighting is fantastic. The setting, the reflection of the water, the dancer, those are all really beautiful, imo.
But to me, the thing that ruins the PV isn't the fact that we can't really see ayu, but with the cheap school "picture day" background and children telling us their "dreams."
Anyway, he does hit the occasional gold once in a while, so I'm not going to assume anything
*edited, bad wording on my part. sorry.