Quote:
Originally Posted by Yumsushi
How is using Jaejoong any different than having a great drama tie-in ala Hana Yori Dango or the Vidal Sasson commercials? Couldn't one argue that the singles wouldn't have been as successful without them?
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Precisely. You can also say, it's no different from a collab when you have a famous artist being featured another (either equally or more) famous artist's song and video. Like Beyonce on Telephone. Or Rihanna on Run This Town. I'm sure their fans bought those singles/videos just because they were up there. Did that make Jay-Z and Gaga look desperate for sales? It's just good marketing, you have fans of both artists buying the same product to boost sales and possibly even getting people who weren't interested in the other artist before to check out their other work (which from the reports of the DBSK fans here, seems to be happening). Either way, it's a win for the record company, a win for both artists involved, and just good business sense.
It's promo y'all... you know, that thing we barely saw ANY of with the last single.
