Ayumi Hamasaki Sekai - View Single Post - New singles crossroad 9/22 and 「L」 9/29 [VII]
Thread: New singles crossroad 9/22 and 「L」 9/29 [VII]
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Old 5th September 2010, 02:53 PM
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Quote:
Originally Posted by Paparazzi View Post
But then it'd be virtually impossible to promote the single beforehand. They need at least 2 weeks. Remember, they put up billboards, run commercials, etc.

From a business standpoint it wouldn't be a good idea.
unless.... having no prepromotion causes the Crossroad single to be sold more (because that's the main focus), in which it's better to promote L after its release instead of before..