Yeah it looks pretty cheesy. But to be true, I think thats what the japanese audience wants. Specially boy-band-fans for some reason. At least thats the impression I got after seeing those fans run after promo trucks to take pictues with themselves and the truck for several of blocks and so on.
Because of the cheesyness, it's a good thing that they kill him off. Lol. Too bad on such a handsome man though. ;P