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Something else I thought of: I think Ayu's clothes at the end are meant to be symbolic rather than fashionable. It reminds me of "Don't Look Back", when she had this incredibly heavy make up on that made her unrecognizable and made her face look like that of a porcelain doll. Only, in "Sweet Season", it makes her look just the opposite. The subtle smears make her look haggard and weary.
In both PVs, it's like she (or the character she is playing) cakes on the makeup and dresses super stylishly in order to hide how miserable she is.
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