Seems to be what they call the "Hamasaki Ayumi Plaza" in the online game "Ameba Pigg". It's just a series of items featuring ayu's A mark that you can buy to decorate your space in the game. It's avail only from 22/12 to 31/1 next year.
In the game, there's also an feature called "Pigg TV", and from 22/12 till 31/12, Pigg TV will be playing ayu's new songs and PVs, as well as past lives, for gamers to watch.
The items posted in first post can be bought by any gamer using AmeGolds (the game's currency), but the fan is a free gift limited only to TA members who play the game.
Another photo from TA.
