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But your talking about Ayumi who has been in the music business for 13 + years. She has made her place and she doesn't have to be number one at anything. But Im talking about new people.
The changes of a new artist never reaching the number 1 spot or not even breaking the top five and selling 100K + is rare. Ayumi on the other hand is almost selling her singles at 100K.
A company would rather have artist that hit the number one spot and sell tons then artist that cant break the top five or 10 and maybe over time selling 100K
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