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that's a thing i like about japan music industry, the not-so-selling artist can be still around AT LEAST within 5 years after their debut, it should have something to do with their huge market.
In a record company, they should be artist who sell well and some who sold very little, like Ayu/kuu/hikki with their steady sales, so even if the company has a few artists whom aren't selling, at least the company has earn enough and don't make a loss in the end, so they can to stay.
well... that's what i think anyway
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