I think it was marketed as an ayupan? Looks like it was just marketed as a "figure" in the goods according to this site?
フィギア [Figure]
１１５ｍｍ
スペシャルパッケージ仕様 [Special Package]
￥３,０００
But yeah, only "scaled" or "close to scale" figure of Ayu, but she really should collaborate with GOOD SMILE COMPANY and make an Ayu figma or NENDOROID~ They make some really high quality figures!
(Woah, it's really hard to find people selling this figure, haha.)