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^ Honestly there wasn't one. If you've been following Namie for awhile, it's pretty clear that her style has been preeeety much the same since STYLE, but I just think it took a little while to catch on with the Japanese public. Queen of Hip-Pop sold almost as well as PLAY though, so I feel like it's been more of a steady rise than a sudden boom with PLAY. STYLE was undoubtedly less mainstream than any of her albums if you ask me, so I can see why it didn't sell too well, especially since her popularity went really downhill after marrying and giving birth. I think after that though, the style became more mainstream and pop than straight out R&B or whatever you'd call the SUITE CHIC style.
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