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From memory a new artist that was selling well scheduled his release on the same day as Ayu but after Ayu had scheduled the release of Mirrorcle World. Mirrocle World sold well on the first day or two but came #2 to the other release quickly after. Avex pumped out heaps of promo to get it to #1. And it worked.
I think it worried avex more because Guilty didn't make it to the #1 spot, and Mirrocle World was the first single after that album, having two releases at #2 one-after-another would have surely rallied Japanese media to say her streak of #1s was over.
Something like that! Someone else might remember more than me.
Last edited by Tony G; 22nd August 2011 at 12:21 PM.
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