You know... I think those billboards could have much better typography. It's not that I think the text is ugly (which I do) but it doesn't look like her name is very legible. I know her face is pretty recognizable, but you never know, some people could mistake her for Jaejoong or something.
And yeah, I hate Ayu's team. I've always felt like they have no idea what they're doing. Just like how the "short ver." of PVs being aired and short versions on YouTube are
not going to make anyone buy it if they weren't already going to. Short versions just make me more likely to seek out the PV's VOB, and once I've done that, hell, I am NEVER buying the DVD at that point.