Quote:
Originally Posted by truehappiness
Basically, they need to get the right tie-up with the right song that might get people interested in her again.
Sunrise with a more popular drama could've resulted in way more than the stellar digital sales it got~
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I agree with this completely. In terms of CD singles, Namie's "Baby Don't Cry" had a mediocre drama tie-in which began her revival of physical copy sales. Utada's last major selling single was tied with Hana Yori Dango. Even Ayu's first #1 single was popular because of drama tie-in as well! Although Ayu may have to limit extremes in creativity, I think the only way for her (if she truly wants to) to be on top again is if she produces some song that everyone would want to keep as a memento, like in memory of a good drama that's been watched.