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Originally Posted by Andrenekoi
I'm pretty sure Progress itself was very expensive to produce by music videos standarts... Not only it's not a usual technique (what always makes things expensive), it was shot covering a huge area, what means they spent more than usual on transporting themselves and equipment...
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The anime videos were pretty bad too... Ayu is overdramatic herself, but her anime version had a dramatic face from 5 to 5 seconds @____________@
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The main portion of progress was made of stop-motion photography in the Los Angeles area if I recall correctly. And for that they only needed a camera and someone in the area. I doubt they actually used any specific lighting for it and stuff. It's the type of music video you find often in amateur film because it is so cheap(but requires lots of repetitive work, which can get VERY boring and annoying)
If you wanna be cost-effective having one person walking around for 2-3 days(and driving at times) covers that. Then there are the few actors involved. I think the two studio scenes were probably the most expensive thing of the video...and they were simple make-up and outfits with a white background and a greenscreen...
And I honestly doubt they paid anything for the locations except maybe the indoor parts so...I have no idea where that PV got expensive? I would have guessed it's the cheapest FIVE PV(with beloved maybe)
That said I adore that video, but I think it was quite cheap.