um I don't want to like, shed a bunch of light on the argument, so I'll put this in a spoiler...
Spoiler:
but...Koda is so gyaru
And I agree, I dont think people really know what gyaru is. But rest assured, EMODA isn't some kind of crazy dark skin-white eye make up fashion brand.
It's a pretty straightforward fashion brand, and if you're unsure about it, please take a look at their site, and some of their fashions. It tends to be pretty cutting edge, and shares a large similarity to trends in high european fashion.
Im kinda sorry to have brought up the word

Please don't misunderstand.
I mean, type "koda kumi gyaru" into google...one of the first images that comes up is
which is pretty koda-ish, and totally gyaru lol It's just, that glamorous, girly fashion, in general. And thats how people talk about these brands.
Quote:
Originally Posted by Corvina
Emoda is a Mode Gyaru clothing brand. Mode means "High Fashion" in Japanese, a good explanation of the whole term and brands here:
http://universal-doll.com/2010/06/in...ng-mode-gyaru/
Some years ago I would have said, no, Kuu doesn't fit that style thaaaat much, but with her more mature and classy style she did recently I can totally see that now.
emiko is ignoring my post! 
*sniff*
XD
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omg I'm sorry! I totally didnt see it until now lol I'm kinda oblivious these days. I havent been really reading a whole lot lately. I totally did faint
and +1 for universal doll

I loved that article. EMODA and MURUA are definitely my favorite brands. Ena + momoko = <3
Maybe koda will do something for murua too. I feel like murua is a little more "her" somehow.
And yey for koda news. She's like, the best person to follow these days.