Ayumi Hamasaki Sekai - View Single Post - Ayu removed from US iTunes...
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Old 12th January 2012, 11:18 PM
Tony G's Avatar
Tony G Tony G is offline
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Join Date: Sep 2005
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The Japanese iTunes store is one of the only stores in the world to have not switched to 'iTunes Plus'. This is, higher quality 256kbps AAC music without DRM protection. The Japanese store is still on DRM-protected 128kbps purchases.

Clearly avex don't like giving away a higher quality product without DRM protection because it makes distributing it illegally much easier. Although, someone should tell them that DRM-protection is not going to prevent copyright infringement as its very easy to get around. This is why most of the online music world is DRM-free.

Avex has this ridiculous strategy to share absolutely nothing (ie. full PVs on YouTube, short version videos on TV) and do everything and anything possible to prevent copyright infringement, even going to such lengths as to take Ayu's music off the biggest iTunes store in the world. One word - idiots. They cannot stop it. They should embrace the power of YouTube and iTunes worldwide to generate sales.

This will only drive US customers to download her music illegally. Well done, avex.
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