The reason contact lenses are such a craze in Japan is for the 'dolly' look, not to be western. Hence why in Asia to have porcelain white skin is also a trend. The fashion is revolved (especially in Japan) around looking like living dolls.
It's the craze for girls in Japan, which is why Ayu also has the 'doll' look. (Which I personally quite love her style of late, not the photo-shopping, but love her fashion style) It's been the trend in Japan for a very long time.
Which is why western girls like dakotakoti on YT become famous rather quick in Japan, because they look so much like dolls, which the Japanese consider beautiful. The Japanese also love natural beauty. They even have dentists now that puts people's teeth back to being wonky, and more natural (Japanese and British people tend to naturally have wonky teeth).
I think the Gyaru audience are probably most of the girls who love the dolly fashion. Since both Ayu and Kuu have a good Gyaru audience, it makes sense for them to make lenses.
I'd love to see a nail line from Kuu! I was actually thinking that the other day, haha. It would be cool to see some cosmetic products from Kuu too, and a life-style book like Ayu.
