[Zeke.]

Originally Posted by Yumsushi

Zeke, that's a good point, and many would debate whether Namie's peak is due to a great marketing team that got her all the right tie-ins. Starting with Baby don't cry she had a slew of drama and commercial tie-ins. Don't get me wrong, I'm not saying the tie-ins were the only reason but they do make a huge impact. What did Ayu have other than ToX? Alot of drama with fans over her collaborations and Timmy.

Here is what I'm saying; Ayu wants sales, but it doesn't seem like anyone is putting any extra effort into marketing her; there were some mediocre videos, laughable covers, half-assed releases (like this one). Should she try to please everyone? No and that is impossible, however, I think her confidence has taken a serious hit and her marketing team should be working harder to help her regain it.

Yes I really do think Namie had a killer marketing strategy when she re-invented her self in a way.