Quote:
Originally Posted by Zeke.
Yes I really do think Namie had a killer marketing strategy when she re-invented her self in a way.
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I totally agree. Good / modern / catchy songs of course play an essential part of that strategy, but namie has had a great
long term strategy for a long time that comprises all the key elements for being successful as a music artist in Japan. Some on jpm even commented on how prior to uncontrolled she tried to appear more cute as to appeal more a to a male demographic since most of her fans a female. Ayu used to have a pretty good and creative marketing team but not anymore (the release of the song RAINBOW on an album instead of as a single is one example).