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I said it a million times here, and I'm gonna say that again: her peak is over since 2001, ELEVEN years passed and she is still relevant. Relevant, but not "it girl".
A hundred of magazines, outdoors, massive TV promotion... It's for people in their peak, not for an solid artist who is in the game for over a decade. Overexposure for an artist like her is quite negative.
If she releases something who caught up so many people attention, she will naturally have big exposure (just like Sunrise: a lot of TV lives)
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