[Maemi]

It's just Ayu being angsty on a beach at the beginning, angsty on a bed, and Ayu with the guy from the H single cover going shopping and stuff.

You're right that something can be simple and creative (Crea's compositions are perfect examples). But this video... Dang. It was cheap and un-creative. I mean, sure, summer videos are supposed to be just about fun. But when they made fairyland, that set a huge bar. That burning symbolism has yet to be topped. I don't think Ayu going shopping with some guy off of an old single is gonna do much...
I didn't have high hopes for the video, but that doesn't mean I can't be disappointed in it.

True.