I don't think they're simply showing the Blu-rays...
Seems like this group has had quite a lot of work in the past. They seem to be like the group that Luis Hernandez and Masashi Muto are under... aka BOUNCE Films. (It's also seen as LOVE Films I think)
They do production of DVDs, PVs, and other things.
Some works they've done:
Sony Walkman x Shota Shimizu and Jasmine
AI feat. The Jacksons - Letters in the Sky
Yuko Systems - Yuko Hair Salon PV
Union Bank - Alphanet
Tokyo Underground *drifting DVD*
Superfly - How Do I Survive?
MUSIC!ON TV's Superfly - Heroes of Woodstock
B'z Monster Garage DVD
Michael Jackson Tribute Concert
Chrysler - "Recruit"