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Ayu's music just isn't as marketable anymore to put a lot of money behind single releases and such.
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it makes no sense to say that... Koka Kumi barely reaches 45 K by single but has released 4 singles last year, Kana Nishino too and a lot of popular singer ! Today if you're not an idole or a boysband you can't expect amazing sales !
If you look at the Oricon yearly top 100 for 2012 for find a female singer you must go to the 58th position but it's an Enka singer so go to the 60th position with Nana Mizuki ... solo singer are not really the main actors in the single chart.