[Zeke.]

Lol I guess not but to me it's common sense, lol.

It's like if you play Ayu's songs for friends - they aren't going to understand the song but if it sounds nice they will listen to it. You aren't going to change their opinion on whether they want to listen to the song again and become a fan if you show them the translation.

As mentioned, with international music, you can treat the voice as another instrument. I know here on AHS there are a lot of jokes about A Song For XX being a boring album / not their favorite, yet the lyrics are some of her most personal / vulnerable. Doesn't mean everyone has this album on repeat.

Ok I'm done trying to sell my theory. Lol.

Example: My favorite song is STEP you. Yet, I think the lyrics to that song are some of her most boring. But I'm not thinking of the translation / meaning when I listen to STEP you, I'm thinking of how badass, catchy and fun the song is.
Another favorite is Moments. I loved it straight off the bat for it's gorgeous arrangement and genius melody / musical structure. After reading the translations, I saw this song was very poetic in lyrics as well. It is the favorite of the three friends of mine who have heard Ayumi over the years, and they have absolutely no idea what she is singing about in the song.