Ayumi Hamasaki Sekai - View Single Post - [Editorial] Is avex Afraid Of Letting Ayumi Hamasaki Release Singles?
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Old 26th September 2012, 04:02 AM
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Delirium-Zer0 Delirium-Zer0 is offline
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Join Date: Sep 2002
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TeamAyu2004 gets high-fives from me!

It is quite a record. She's in the history books forever now regardless - even though she beat other artists, those artists are legends forever too, just as Ayu will be. All Charts do, the only thing they do that matters, is help cement a place in history for the most popular artists. Well, done and done!. Extension of the streak would NOT help that at this point. At this point, Avex's only priority vis a vis CD sales is to keep her profitable. That means charging more. And people these days are NOT used to singles being this long, so not many fans will complain about the mini-album status (and by complain I mean "not buy," which is the only complaining avex will notice. I don't mean whining on the internet about it.)

I mean how many of you can honestly say they won't buy this album SOLELY because it's called a mini-album and not a single? Really? Probably not a single one of you. Your non-purchase would have more to do with the covers, extras or lack thereof, inclusion of You & Me... not because it's $10 more to buy it.

Avex knows they CAN charge more, so they do. It's a business.

And Avex gets their money from the CD releases. If you wanna support Ayu and not Avex, buy merchandise, buy the nail book, fly to Japan for concerts. That's where Ayu's money comes from.

Avex aren't greedy unreasonable money-grubbers as long as you guys keep buying what appeals to you. They're doing the sensible business move - keeping ayu profitable by marketing the mini-album a certain way. And unless this marketing move STOPS YOU from buying it, then they're doing the right thing to keep their business operating smoothly.
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