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In the case of Rammstein, I think it's about genre. Metal doesn't appeal to a large audience like pop does, so the fact that they don't sing in English isn't a huge deal, especially since many prominent metal bands are from Europe and don't sing in English. I think you're more likely to find someone who listens to metal being open to other languages than someone who listens to mainstream pop.
If Ayu did one concert on each coast, I think she'd do perfectly fine. But, like other people said, she would never make it to the mainstream.
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