Quote:
Originally Posted by TeamAyu2004
^ if thats true then i can probably find 3 other artist that avex has and promotes. But there has to be more to that deal then that because I dont know why avex would just shall out all that money when they have no control of the product that they are investing in?
could it be they just market them and avex pays for the promotion/handles?
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Avex don't take part on marketing or taking care of the image of those artists (as they do with Ayu or Koda), what also means they don't have any control over them. Avex part on Namie's career for example is most likely letting her use their physical structure for recording, recording her albums and distributing them to the stores, and they are paid for it either with a porcentage of her sales, a fixed amount defined by contract or both. They don't invest money on her, they are just paid to do stuff for her and get their money she selling a lot or a little.
Vision Factory is responsable for marketing Namie and taking care of her public image, persona and creative direction.