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I feel that 15th anniversary would have been the perfect premise for Ayu to make a comeback but she and Avex don't seem to be doing it right. Take Namie for example. Fans want to see her pretty, hot and dancing so that's what she consistently gives them. I think Ayu at the height of her popularity was seen as very cool, independent and regal almost but she sort of smashed that self-image with mannie, timmy and maro. Now she seems like a silly giggling teenager playing with the boys and it doesn't help that she's 34. I think people stopped appreciating this change in her professional image.
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