Namie was completely gone for years though and came back with a reinvention that suited the public's taste of that time(in other words: the sell-out tactic, which isn't a bad thing at all, she made good music with it and reached huge success with it)
The average Japanese sees Ayumi perform at least once every year (Kouhaku) and Ayumi made it quite clear she doesn't care about the public's wishes and opinions of her music anyways.
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