Wow, this is totally marmite, you love or hate it! I adore it! If this is what can be expected from Kpop in 2013, sign me up! Jpop has gotten (mostly) stale. I love songs that don't follow conventional troupes and actually try something different/unique. I agree about Girls Aloud's Biology, as that has the same uniqueness, I loved that song when it came out.
I enjoyed the beginning and love the "breakdown" part. Can't wait for my copy to arrive